Skills used in project:
- Social media
- Web design
Make it easier and quicker for an address to be found and the address details to be understood
Design for humans and not databases.
At the time the address and postcode finder required the user to have to enter the address broken up into the different fields as required by the addressing database. We were certain that people did not think of address this way. To get a good understanding of the issues faces users, I immersed myself in all the data the online team had - google analytics, customer feedback and suggestions, support calls and customer surveys.
Sketching, wireframing, interaction
Now having a good understanding of any customer issues and how addressing worked, I began to sketch and exploring ideas for how the address and postcode finder could work.
Test and adjust.
Once I had sorted out I worked with the developers to build a beta version that could be tested. And after several iterations a new address and postcode finder went live. Customer gave use overwhelming feedback that the new version was easier and quicker to use.