NZSecretSanta

New Zealand Post

NZSecretSanta is a social media Secret Santa game run by New Zealand Post. Spreading the cheer of Christmas one tweet at a time.

Skills used in project: 

  • Branding
  • Interaction design
  • UI Design
  • Research
  • Social media
  • Illustration
  • User flow

While the #nzsecretsanta takes place on twitter, the event needed a website to allow new players to be able to get an overview of the game worked and also allow users to sign up and link their twitter account to a New Zealand Post online account so they could manage their postage for the game.

Sketching, wireframing and interaction

I started off by mapping out a user journey for the game and were any pain points might be. Once we I this I started to work out a user flow for linking a New Zealand Post account to a twitter account.

Visual design and branding

I started off creating style tile consisting of fonts, colors and interface elements that communicates the evolution of a visual brand for the website.

Rather than use the New Zealand Post brand I decided to focus on making it fun and focus on New Zealand Christmas. This was acheived through bright colours with pohutukawa and kiwi bird illustrations.

Other collaterial

I also developed some other imagery for use in offline and in social media. This included some stickers which were added to the first 1000 entries.