Skills used in project:
- Interaction design
- UI Design
- Social media
- User flow
While the #nzsecretsanta takes place on twitter, the event needed a website to allow new players to be able to get an overview of the game worked and also allow users to sign up and link their twitter account to a New Zealand Post online account so they could manage their postage for the game.
Sketching, wireframing and interaction
I started off by mapping out a user journey for the game and were any pain points might be. Once we I this I started to work out a user flow for linking a New Zealand Post account to a twitter account.
Visual design and branding
I started off creating style tile consisting of fonts, colors and interface elements that communicates the evolution of a visual brand for the website.
Rather than use the New Zealand Post brand I decided to focus on making it fun and focus on New Zealand Christmas. This was acheived through bright colours with pohutukawa and kiwi bird illustrations.
I also developed some other imagery for use in offline and in social media. This included some stickers which were added to the first 1000 entries.