NZSecretSanta

New Zealand Post

NZSecretSanta is a social media Secret Santa game run by New Zealand Post. Spreading the cheer of Christmas one tweet at a time.

Skills used in project: 

  • Branding
  • Interaction design
  • UI Design
  • Research
  • Social media
  • Illustration
  • User flows

While the #nzsecretsanta takes place on twitter, the event needed a website to allow new players to be able to get an overview of the game worked and also allow users to sign up and link their twitter account to a New Zealand Post online account so they could manage their postage for the game.

Sketching, wireframing and interaction

I started off by mapping out a user journey for the game and were any pain points might be for the users. Using this and some of the research my team had been working on to validate our assumations, I started to map out a user flow for linking a New Zealand Post account to a twitter account.

Visual design and branding

I started off creating style tile consisting of fonts, colors and interface elements that communicates the key brand voice and visual elements for use online.
Rather than use the New Zealand Post brand I decided to focus on making it fun and focus on New Zealand Christmas. This was acheived through bright colours with pohutukawa and kiwi bird illustrations.

Other collaterial

I also designed some other fun elements to use in marketing the event including stickers which were added to the first 1000 entries and imagery to be used in tweets around wellington