responsive redesign

New Zealand Post

One of New Zealand's busiest sites and offers services to help New Zealand run. Connecting people, businesses and communities together. was in need redesign to better serve a growing number of devices and screen sizes that customers were accessing the site with. Intially I was tasked with redesiging the homepage and improve the experience in a meaningful way through better visual hierarchy and delivering appropriate content.

Why redesign?

To get the wider business onboard with why we needed to redesign the site and why we needed to move to a responsive pattern driven design, I put togther a presentation to explain some of the reasons and issues.

Aligning with the print brand

Worked with the brand team to create some visual rules for digital product and services. Rather than just duplicate the rules for print, we choose to use colours and typefaces that worked well in the digtial space but also kept the same look and feel as the print material.

Pattern library

Creating a pattern library. Having review the current website and worked out all elements needed. I then started to create the UI for each element in a combination of photoshop and in html and css. ( SCSS modules ).

New homepage

Redesign and simpify homepage. Focus was giving an overview of all the online services needed to be available to the users on the homepage, while still allowing the business to promote other products/services and marketing campaigns.

Moving forward

With homepage done and a pattern library in place. The online team where now easily able to update pages across the site. Focus could be placed on designing interaction rather than UI but allowing the site to evolve without a massive overhaul.