Skills used in project:
- Digital branding
- design strategy
- UX/UI design
- Responsive design
- Pattern driven design
nzpost.co.nz was in need redesign to better serve a growing number of devices and screen sizes that customers were accessing the site with. Intially I was tasked with redesiging the homepage and improve the experience in a meaningful way through better visual hierarchy and delivering appropriate content.
Showing the wider business why New Zealand Post need to redesign the website as respsonsive and why a pattern driven approach would not only keep consistency but reduce time and effort.
Worked with the brand team to create some visual rules for digital product and services. Rather than just duplicate the rules for print, we choose to use colours and typefaces that worked well in the digtial space but also kept the same look and feel as the print material.
Creating a pattern library. Having review the current website and worked out all elements needed. I then started to create the UI for each element in a combination of photoshop and in html and css. ( SCSS modules ).
Redesign and simpify homepage. Focus was giving an overview of all the online services needed to be available to the users on the homepage, while still allowing the business to promote other products/services and marketing campaigns.
the homepage done and a pattern library in place. The online team where now easily able to update pages across the site. Focus could be placed on designing interaction rather than UI.