OpusDns were looking to create a new domain platform from ground app that would provide users with an all-in-one solution for domain management, registration, and reselling.
Understanding the competitors and users.
Before starting building the user interface we when through competitors sites and platforms and reviewed them. One of the key findings was the domain platforms appeared to focus on the end user being technical, whereas research into users found that often this was not the case. Users understood the technical details of domains but this didn't mean they were technical in using products. As a result we decided to take an approach on treating the management domains as something that could be done by the non technical end users, keeping the interface simple with explanations of what is happening, following some best practice from ecommerce but also allowing technical users to not feel underwhelmed.