Skills used in project:
- Interaction design
- UX/UI design
- Responsive design
The first iteration of YouShop was quickly designed to fit within the nzpost.co.nz website and the online team knew it could be improved upon. With a new consolidation feature being added we felt it was a good time to review and improve the customer experience.
The UX team began by researching with customers and looking into data to fully understand any issues. I went through all the data we had customer support, google analytics and uservoice feedback.
Once the UX team had a good understanding of the data. The UX team presented all the reseach back to the team and then we ran codesign sessions were the entire team (developers, designers, business owners ) to generate lots of ideas on how to solve YouShops problems.
I worked to narrow down all the diverse ideas into 2 userflows and created two sets of wireframes we could user test with. Careful attention was paid to making sure all states were dealt with. These were once again user tested and adjusted further base on customer feedback.
To make sure everyone could understand how the app would work, all wireframes were then documented with clear notes about what each element was for.
Using the new pattern library I was quickly able to apply the UI design. New illustrations and bright colours were used in add some life the application.
Improving the marketing of YouShop
Based on all our user testing and research, I had a good direction for what customers needed from the marketing page. Simple, clear content - allowing a potential customer to get a good idea of what YouShop is and how it works.